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Moschino’s new creative directors, Loris Messina and Simone Rizzo, presented their first collection for the house at Milan Fashion Week for Spring/Summer 2027. More than 400 invited guests and fashion-industry participants walked alongside the models; the collection paired layered, practical garments with references to the brand’s archive.
The participants were described by Hypebae as a mix of friends, colleagues, photographers, editors and industry figures. They walked alongside the collection’s models rather than watching from the usual audience seating. Hypebae’s report characterized the effect as a presentation of people with lives as vivid and complex as those of the models and attendees.
The clothing used layering and fluid silhouettes alongside precise construction. Looks included stacked tank tops, cropped dark jackets over longer shirt hems, and combinations of contrasting checks. One outfit paired a yellow-and-black checked jacket with an extended pink plaid shirt and olive trousers; other pieces included a white “GOOD LUCK” T-shirt with green trousers and a white sleeveless top with colored side details.
Messina and Rizzo said they studied Moschino’s archive as a reference while aiming to avoid reproducing past designs. Hypebae described the collection as a functional framework for daily wear, with restrained use of excess. The show was the pair’s first collection since taking on the creative-director roles at the house.
A People-Filled Moschino Debut
The runway format put more than 400 invited participants beside the professional models, making the people around the collection part of its presentation. It offered a public introduction to Messina and Rizzo’s approach at Moschino: their stated interest in speaking to real people, combined with clothes presented through an everyday, social setting.
The debut also signals a new creative chapter for a major Italian fashion house. The collection’s archive references and wearable layering show how the designers are beginning to interpret Moschino’s existing identity. One runway show cannot establish how the label’s direction will develop across future collections, but it provides the first concrete view of their work in the role.
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From Sunnei to Moschino
Messina and Rizzo are the founders of Sunnei, the Italian label they built over the previous decade. Hypebae described their work there as challenging luxury conventions and staging immersive presentations. Their move to Moschino brings that experience to a house with its own established archive and identity.
At the start of their Moschino tenure, the designers drafted a manifesto that included instructions to “Reignite Moschino without imitating it,” “Study the archive” and “Speak to real people.” The SS27 show connected those stated aims to an archive-informed collection and a runway that included a large group beyond the models.
““Drawing directly from archive studies without replicating past works.””
— Hypebae, describing the collection
The New Direction Is Still Emerging
The report does not specify the exact number of professional models, the full selection process for the more than 400 participants, or whether this runway format will return in later shows. It also offers no details on pricing, production, retail availability or sales plans for the collection. The debut establishes the designers’ initial approach, but the longer-term effect on Moschino’s creative direction remains unknown.
Further Collections Will Set The Course
The SS27 presentation serves as Messina and Rizzo’s first public collection for Moschino. Subsequent collections and brand announcements will show how the designers develop the balance between archive references, everyday clothing and runway presentation. Hypebae’s report does not identify a specific next announcement or milestone for the house.
Key Questions
Who presented Moschino’s SS27 debut collection?
Loris Messina and Simone Rizzo, the house’s new creative directors, presented their first Moschino collection for Spring/Summer 2027.
What did the 400 invited participants do?
More than 400 invited people, including friends, colleagues, photographers, editors and fashion-industry figures, walked alongside the models during the show.
What did the collection look like?
The reported looks featured layering, fluid silhouettes and contrasting checks, including cropped jackets over longer shirts, stacked tank tops and plaid outerwear combinations.
How did the designers refer to Moschino’s archive?
Messina and Rizzo said their manifesto called for studying the archive while understanding it without replicating past work. Hypebae described the collection as drawing on archive studies without reproducing earlier designs.
Will future Moschino shows include a similar format?
The report does not say whether the format will be repeated. Future presentations will indicate whether inviting a large group to walk alongside models becomes part of the designers’ approach.
Source: rss
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