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UGG has launched its Holiday 2026 “Gift the Feeling” campaign, featuring JT, Megan Skiendiel, Lunay and Yeat in a holiday gathering built around disguised presents. The associated collection, including several boot and slipper styles, is available now on UGG’s website and through select global retailers.
UGG has launched its Holiday 2026 campaign, “Gift the Feeling,” starring rapper JT, KATSEYE member Megan Skiendiel, Puerto Rican artist Lunay and Yeat. The campaign promotes a seasonal footwear collection that is available now on UGG’s website and at select global retailers.
The campaign is the latest installment of UGG’s “Born to Feel” platform. According to the Hypebae report, it centres on a high-energy holiday gathering and plays on the viral idea of wrapping gifts to look like something else. The disguised packaging sets up the reveal of UGG products rather than serving as a separate product announcement.
In scenes described by Hypebae, Lunay opens a banana-shaped box containing UGG socks. Skiendiel wears the knee-high Après City Tall boots before opening a cat-shaped package with the Elea Fluffed Slip-On inside. Yeat is shown in the Classic Mini Outpost and discovers a pair in a truck-shaped box, while JT wears the Classic Mini.
The report identifies several styles as collection highlights: the Classic Tread Fluffed Boot, with a Vibram sole; the extra-slouchy Classic Ultra Tall Boot; and the faux-fur Heritage Utility Grizz. It does not provide prices, a full product list, or details about availability by market or size.
A Celebrity Campaign for Winter Footwear
The launch gives shoppers a seasonal view of UGG’s current footwear offering and directs them to purchase channels ahead of the holidays. The campaign connects familiar styles, including the Classic Mini, with other featured options such as the Classic Ultra Tall and Classic Tread Fluffed Boot.
Its celebrity cast and playful gift-wrap premise also make the release a brand-marketing announcement, not simply a product listing. The campaign’s presentation may help audiences identify styles and the collection’s overall holiday theme, but the source provides no sales results or evidence of consumer response. Its commercial effect cannot yet be assessed.
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The Campaign’s Born to Feel Link
UGG describes “Gift the Feeling” as the newest chapter of “Born to Feel,” the platform under which the holiday campaign sits. The supplied report frames the new work around a festive gathering and intentionally misleading gift packaging, with footwear revealed as the surprise inside.
The story also notes a separate UGG collaboration: JW Anderson and UGG launched a campaign starring Kaia Gerber. That is a distinct campaign and is not described as part of the Holiday 2026 “Gift the Feeling” collection. No further details about its products or release are provided in the source.
Availability and Pricing Details
The source says the collection is available through UGG’s website and select global retailers, but does not list participating retailers, countries, exact release dates by market, prices, or stock levels. It is also unclear whether every style shown or named is part of the same Holiday 2026 drop or whether some are existing UGG products featured in the campaign.
The campaign descriptions come from the supplied Hypebae report; no direct statement from UGG or the featured artists is included. Claims about the campaign’s reach, audience reaction, or impact on sales have not been established in the material provided.
Check Retailers for Local Stock
UGG’s Holiday 2026 collection is on sale now through the brand’s website and select global retailers, according to the report. Shoppers seeking a particular style will need to check UGG or local stockists for current pricing, sizes, shipping and availability, as those details were not supplied.
No later campaign events, additional product releases or sales updates are announced in the source. Further information about regional availability and the complete collection may come from UGG or participating retailers.
Key Questions
What is UGG’s “Gift the Feeling” campaign?
It is UGG’s Holiday 2026 campaign, featuring a holiday gathering where disguised packages reveal footwear and other products. The brand describes it as the latest chapter of its “Born to Feel” platform.
Who appears in the campaign?
The campaign stars JT, Megan Skiendiel, Lunay and Yeat, according to the Hypebae report.
Which UGG styles are highlighted?
The report names the Classic Tread Fluffed Boot, Classic Ultra Tall Boot and Heritage Utility Grizz as collection highlights. It also describes campaign appearances by the Classic Mini, Classic Mini Outpost, Après City Tall boots and Elea Fluffed Slip-On.
Where can shoppers buy the Holiday 2026 collection?
The collection is available now on UGG’s website and at select global retailers. The source does not identify specific retailers or provide regional stock information.
Are prices and regional availability confirmed?
No. The source does not provide prices, market-by-market release details or stock levels. Shoppers should check UGG and local retailers for current information.
Source: hypebae.com
