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Mattel has added Serena Williams to Team Barbie with a collectible Barbie Signature doll inspired by her on-court outfit at the 2005 Australian Open. The doll is available through Mattel Creations and select retailers, and the Barbie Dream Gap Project is donating to a youth organization in Florida.
Mattel has added Serena Williams to Team Barbie with a new Barbie Signature collectible modeled on a look she wore at the 2005 Australian Open. The doll is available through Mattel Creations and select retailers, and the launch includes a charitable donation supporting youth education and leadership programs in Florida, according to Hypebae.
The collectible draws on Williams’ appearance at the 2005 Australian Open, where she won her seventh singles title. It wears a neon green and white cutout crop top with mesh detailing, a pleated white tennis skirt, white sweatbands, knee-high socks and sneakers. A racket and ball are included with the doll.
The release follows a one-of-a-kind Williams Role Model doll issued earlier in 2026, Hypebae reported. The new item is a Barbie Signature collectible and adds Williams to a roster that includes her sister, Venus Williams, alongside other athletes.
As part of the launch, the Barbie Dream Gap Project is donating to Mrs. Rina’s House of Blessings in Martin County, Florida. The source report says the contribution is intended to support local youth education and leadership initiatives. It does not state the donation amount.
A Collectible With a Representation Message
The release connects a commercially available doll with Williams’ sporting career and Mattel’s stated focus on representation. For families and collectors, the product offers a way to engage with a specific moment in women’s tennis history: Williams’ 2005 Australian Open victory. The outfit’s connection to that tournament gives the doll a more specific reference point than a general tennis-themed design.
Williams framed the release around what young players might imagine for themselves. In a statement included in the report, she said she hoped girls would see possibility in the doll and feel able to pursue their own ambitions. That is her stated aim; the report provides no research or other evidence measuring the doll’s effect on children.
The Florida donation also gives the announcement a local charitable component. Its practical reach cannot be assessed from the information published so far: the amount, number of young people served and funded activities were not specified.
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From Role Model Doll to Signature Release
Mattel’s latest Williams doll follows a one-of-a-kind Role Model doll released earlier in 2026, according to Hypebae. The new Barbie Signature version is presented as a purchasable collectible and uses a look tied to a milestone in Williams’ career, rather than simply depicting her in generic tennis clothing.
The timing is described in the source report as just before International Day of the Girl. Hypebae links the release to Barbie’s effort to encourage the next generation of leaders. The announcement also places Williams alongside Venus on the brand’s athlete roster, extending the sisters’ connection to the line beyond their shared history in professional tennis.
Price and Donation Details Not Published
The source report does not give the doll’s price, production quantity or whether it will be restocked. It says the collectible is available now but does not provide a full list of participating retailers or availability by country. Those details may vary by seller.
The reported donation to Mrs. Rina’s House of Blessings is not accompanied by an amount, a schedule for payment or a breakdown of the programs it will fund. The article also does not include a response from the organization or independent confirmation of the contribution. The announcement’s broader claims about empowerment are presented as the brand’s and Williams’ stated intentions, not as measured outcomes.
Retail Availability and Charity Details
People interested in buying the doll can check Mattel Creations and select retailers, the sales channels identified in the report. Because no inventory or restock information was provided, availability should be confirmed with the seller before purchase.
Further information could clarify the collectible’s price and distribution, along with the size and intended use of the donation to Mrs. Rina’s House of Blessings. No additional release date or follow-up event was announced in the source material.
Key Questions
What is new about the Serena Williams Barbie?
Mattel has released a Barbie Signature collectible based on Williams’ look at the 2005 Australian Open. It follows a one-of-a-kind Role Model doll released earlier in 2026.
Where can the doll be bought?
Hypebae reports that it is available through Mattel Creations and select retailers. The report does not list every retailer or confirm availability in each country.
What is the doll wearing?
The outfit includes a neon green and white cutout crop top with mesh details, a pleated white skirt, sweatbands, knee-high socks and sneakers. A tennis racket and ball are also included.
What charity is connected to the launch?
The Barbie Dream Gap Project is making a donation to Mrs. Rina’s House of Blessings in Martin County, Florida, for local youth education and leadership initiatives. The donation amount has not been reported.
Source: rss
