PUMA And MASU Release Third Capsule Collection

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PUMA and MASU are releasing their third capsule collection on Monday, October 12. The three-piece lineup reworks PUMA’s archival T7 and SUEDE designs with Victorian-jacket details and includes sneakers, a track jacket and angel-motif socks.

PUMA and MASU are set to release their third capsule collection on Monday, October 12, pairing reworked versions of PUMA’s archive-inspired SUEDE sneakers and T7 track jacket with Victorian-jacket details. The announced three-piece lineup also includes long socks with an angel motif, with prices ranging from 2,500 to 28,000 yen, including tax.

The collection’s stated theme is “PUMA before PUMA existed.” According to the report, MASU, the label directed by Shinpei Goto, applies decorative elements associated with Victorian jackets to two PUMA designs: the SUEDE and T7. The range also uses an angel motif across its clothing and accessories.

The PUMA x MASU CURIO SUEDE draws on the CRACK, described in the report as the root of the PUMA SUEDE introduced in 1968. Its upper and lining represent the exterior and interior of a Victorian jacket through suede and canvas, with speed hooks and a distressed lace tag bearing a foil-stamped angel. The shoe comes in IVORYxBLACK, in sizes 22.5 to 30.0 centimetres, for 22,000 yen.

The T7 CURIO TRACK JACKET reworks the T7, which debuted in 1968, with Victorian-inspired multiple buttons and flap pockets. It has the PUMA Cat on the left chest and MASU’s signature angel on the sleeve. The jacket is listed in black, sizes XS to XL, for 28,000 yen. The third item, FLYING ANGEL SOCKS, is a black, one-size long-sock design featuring an angel monogram, the PUMA Cat on the front and the MASU logo at the toe. It costs 2,500 yen.

Archive Shapes Meet Victorian Details

The capsule connects two established PUMA styles to a more decorative design language rather than presenting an entirely new footwear or apparel silhouette. For shoppers, the practical news is a defined lineup, size range and release date across both brands’ channels; for fashion readers, the collection’s central approach is the contrast between familiar sportswear forms and details drawn from Victorian jackets.

The shared angel motif links the products: it appears on the sneaker’s lace tag, the track jacket sleeve and the socks. That gives the three pieces a visible design thread, while each item remains a separate purchase with its own price and sizing. The published information does not describe production quantities or say whether the items will be restocked, so availability beyond the announced launch cannot be assessed from the report.

The T7 and SUEDE References

The report places both principal garments and footwear designs within PUMA’s archive. It says the T7 debuted in 1968, while the SUEDE’s lineage is connected here to the CRACK, also introduced in 1968. The capsule’s theme, “PUMA before PUMA existed,” frames those references through the collection’s Victorian-inspired styling.

This is the third PUMA and MASU capsule, according to the report. The supplied material identifies MASU as a label directed by Shinpei Goto but gives no additional detail about the earlier two capsules, their release dates or how this collection’s design developed from them. The confirmed focus of this launch is the three products and their specified release channels.

“PUMA before PUMA existed”

— PUMA and MASU collection theme, as reported by Hypebeast

Availability Details Still Missing

The report lists a release date of Monday, October 12 but does not specify the year. It also does not provide a launch time, stock quantities, regional availability beyond the named Japanese stores and online channels, or information about possible restocks. The listed prices are in yen and include tax; the source does not give prices in other currencies.

The material describes the theme and design features but does not include a direct statement from PUMA or MASU explaining the collaboration’s creative process, intended audience or expected sales. Those points should not be treated as confirmed. The report also does not say whether select retailers will carry every item or all sizes.

October 12 Release Channels

The capsule is scheduled to go on sale Monday, October 12 at PUMA Store Harajuku Cat Street and PUMA Store Osaka, as well as through PUMA’s official online store and app, MASU’s official online store and select retailers. Buyers will need to check those channels for availability and any release-day details not included in the announcement.

Further information that could clarify the launch includes the release year, local launch times, retailer lists and stock or restock plans. No additional release milestones are specified in the source material.

Key Questions

When does the PUMA x MASU third capsule release?

The reported launch date is Monday, October 12. The source material does not specify the year or an exact release time.

What products are in the collection?

The three listed products are the CURIO SUEDE sneakers, the T7 CURIO TRACK JACKET and the FLYING ANGEL SOCKS.

How much do the items cost?

Including tax, the CURIO SUEDE costs 22,000 yen, the track jacket costs 28,000 yen and the socks cost 2,500 yen.

Where will the capsule be sold?

The announced outlets are PUMA Store Harajuku Cat Street, PUMA Store Osaka, PUMA’s official online store and app, MASU’s official online store, and select retailers. The report does not identify every select retailer.

What is the collection’s design theme?

The collection is described as “PUMA before PUMA existed”, combining Victorian-jacket-inspired details with archive-referenced PUMA styles, including the T7 and SUEDE.

Source: rss