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Peachy Den and podcaster Olivia Neill have released their first co-designed collection, a 20-piece Fall/Winter lineup inspired by Sex and the City and getting ready with friends. It is available at Selfridges London, Peachy Den stores and the brand’s website; pricing and details on international availability were not provided in the report.
Peachy Den and Olivia Neill have released their first co-designed collection, a 20-piece Fall/Winter range inspired by the dressing-room scene in Sex and the City and the experience of getting ready with friends. The London label says the collection is available now at Selfridges London, Peachy Den stores and online.
The range pairs 1990s-inspired cropped tailoring with co-ordinated sets and partywear, combining feminine styling with a sporty influence, according to Hypebae’s report. The pieces are presented as options for both casual plans and evenings out. The report does not list individual prices or a full product inventory.
Neill, a podcaster and online personality, took on a co-design role after appearing in Peachy Den’s Fall 2024 campaign. Personal references appear in the product names and designs: styles are named after Neill’s friends, while her cats informed the Phil Faux Fur Coat and Hector Tuck Bag.
The Bella Merino Layered Cardigan in the shade “Guinness” is described as a nod to Neill’s Irish roots. The campaign borrows the shared-dressing-room setting associated with Sex and the City, while framing the collection around friendship, self-expression and getting ready together.
Personal References Shape the Collection
The collaboration gives Peachy Den a partner with an established online audience and makes Neill’s personal references part of the product story, rather than limiting her role to campaign modeling. For shoppers, that means the collection is positioned around recognizable details—friends’ names, pets and family heritage—as well as its seasonal clothes and accessories.
The Sex and the City reference also places the launch within a familiar fashion image: friends sharing a dressing room and treating getting ready as a social occasion. That inspiration informs the campaign and the collection’s stated mood; it does not, on the available information, indicate a formal partnership with the television series.
The launch also adds a new collaboration to Peachy Den’s relationship with Neill, which began with her Fall 2024 campaign appearance. Its commercial reach will depend partly on factors not included in the report, such as prices, size availability and whether the collection can be bought outside the listed London locations and the brand’s website.
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From Fall Campaign to Co-Design
Neill first appeared in a Peachy Den campaign for Fall 2024. The newly released range marks the pair’s first co-designed collaboration, according to Hypebae. It is described as Neill bringing her idea of a Fall/Winter wardrobe to a 20-piece lineup, with party pieces, co-ords and cropped tailoring among its elements.
The collection’s campaign draws on an iconic wardrobe scene from Sex and the City, using the shared process of getting dressed as its visual reference. The report says Peachy Den re-created the scene through its own lens, emphasizing friendship and self-expression. It does not provide further details about campaign locations, production or whether any original series participants were involved.
“The collection sees her step into a co-design role, bringing her dream Fall/Winter wardrobe to life.”
— Hypebae, describing the collection
Pricing and Wider Availability
The report confirms the listed London retail locations and the Peachy Den website, but does not specify prices, sizes, stock levels or how long the collection will remain available. It also does not say whether shoppers outside London can purchase through the website or whether the brand plans wider retail distribution.
Further details about individual styles and materials are limited. The story describes the broad design direction and names three products, but it does not provide a complete product list or confirm the full range of color and size options. No sales figures or statements from Peachy Den or Neill beyond the reported collection details are included.
Check Retailers for Collection Details
The collection is already on sale through Peachy Den’s website and stores, as well as Selfridges in London. Readers seeking current prices, sizing, stock or delivery options will need to check those retailers directly; those details were not included in the report.
No additional release dates, restocks or future collaboration plans were announced in the source material. Any updates on availability or the collection’s performance remain to be confirmed.
Key Questions
What is the Peachy Den and Olivia Neill collection?
It is the pair’s first co-designed collaboration: a 20-piece Fall/Winter collection with cropped tailoring, co-ords and partywear, inspired in part by Sex and the City.
Where can shoppers buy the collection?
Hypebae reports that it is available at Selfridges London, Peachy Den stores and the Peachy Den website. The report does not specify international shipping or availability outside those channels.
What personal details inspired the designs?
Some styles are named after Neill’s friends. Her cats inspired the Phil Faux Fur Coat and Hector Tuck Bag, and the Bella Merino Layered Cardigan in “Guinness” references her Irish roots.
Is the collection officially connected to Sex and the City?
The collection and campaign take inspiration from the show’s dressing-room scene, according to the report. It does not describe an official partnership or licensing agreement with Sex and the City.
Source: hypebae.com
