TL;DR
Get your wardrobe favorites delivered free with Prime
- Fast, free delivery on millions of items
- Prime Video, Amazon Music and more included
- Member-only deals all year
A Hypebae article published in October 2022 curated South Asian-owned brands to shop around Diwali, spanning fashion, beauty, fragrance and haircare. The source is a historical shopping roundup, not a current-season buying guide; it does not confirm present-day availability, ownership or product details.
Hypebae published a Diwali shopping roundup in October 2022 featuring South Asian-owned brands across fashion, beauty, fragrance and haircare. The list ranged from established names such as Ahluwalia to labels and businesses including Rastah, Fable & Mane and Rahasya Fragrances, presenting readers with alternatives to conventional festival gifts.
The article framed the selection around products and services associated with the season, including candles, fragrance and tea, alongside clothing, jewelry-related offerings and personal care. Hypebae noted that gift-giving is not typically a major part of Diwali, while describing the festival as a time when homes may be filled with candles, aromas and cups of tea. The roundup also pointed to spending time with loved ones and sharing food as parts of celebration.
The brands covered a broad range of styles and price categories, though the source did not provide prices. It included London beauty businesses Shavata Singh and Blink Brow Bar, both described as offering brow services and their own product ranges. Fragrance entries included Param Sara, founded by Ankita Gill, and Singapore-based Rahasya Fragrances, whose scents include “Chai Addiction” and “Rickshaw Rhythms.”
Fashion and lifestyle names in the selection included NORMFORM, Rastah, Mahila Intimates, KGL, pero, Kartik Research, Ahluwalia and clothsurgeon. The roundup also featured haircare and skincare labels Fable & Mane and Inde Wild, plus the lingerie subscription service Unndr. These descriptions reflect what the 2022 source reported; it does not establish that every brand, product or service remains available now.
A Wider View of Diwali Shopping
The roundup connected festival shopping with support for South Asian-owned businesses, while showing that the category extends beyond festive clothing. Readers looking for a gift—or simply a brand to discover—could find fragrance, beauty services, skincare, haircare and contemporary fashion in one list.
That range also matters because the article did not present Diwali as exclusively a shopping occasion. It acknowledged that family, food and time together are central to many celebrations, and treated purchases as one possible way to mark the season rather than a requirement. Its descriptions give readers a starting point for exploring businesses whose founders and design references are connected to South Asian backgrounds and traditions.
Popular right now
KitchenAid Classic Series 4.5-Quart Tilt-Head Stand Mixer, Onyx Black
Philips Café Aromis Automatic Espresso Machine with LatteGo Pro Milk System
Ninja Foodi 6-in-1 DualZone Air Fryer, 8 qt, Grey (DZ201)
As an affiliate, we earn on qualifying purchases.
What the 2022 List Included
The source is a Hypebae culture article published in October 2022, presented as a curated guide for Diwali that year. It is not a newly reported announcement about the brands, nor does the provided material document a change in their ownership or operations. Its purpose was to introduce readers to a selection of businesses through short descriptions of their products, founders and design approaches.
Several entries drew directly on South Asian practices or craft. Hypebae said Fable & Mane’s haircare was inspired by Ayurveda and the Indian hair-oiling ritual, while Inde Wild was founded on Ayurvedic principles and ingredients. Kartik Research was described as using deadstock fabrics and focusing on artisan-led design and production. Ahluwalia, founded by Indian-Nigerian designer Priya Ahluwalia, was described as bringing both heritages into contemporary clothing.
The article also quoted Rastah’s stated approach to tradition: “At Rastah, we may flirt with tradition but reject nostalgia.” The line described the label’s emphasis on the present rather than treating its work as a simple recreation of the past.
“At Rastah, we may flirt with tradition but reject nostalgia. These collections are not an ode to the past, but a celebration of the complexities of the present.”
— Rastah, as quoted in Hypebae
Current Availability Is Unconfirmed
The source does not confirm which brands are currently operating, which products are in stock, or whether the listed services and shipping options remain available. It also provides no current prices, independent assessment of sustainability or product claims, or details about the businesses’ ownership status beyond its 2022 descriptions. Readers should check each brand’s own current information before making a purchase.
The roundup was described as being published six hours before its original page was accessed, but that relative timestamp is not a current publication time. No new development or present-day update is supplied here, so the article should be read as a historical 2022 guide, not a verified list for this Diwali season.
Check Brands Before Buying
Anyone using the roundup as a discovery list can visit the brands’ official websites or current social channels to check availability, pricing, delivery dates and service locations. Those details can change, particularly for limited collections, subscriptions and salon treatments.
No follow-up announcement or updated edition is included in the source material. A current guide would need fresh reporting to verify which businesses remain active and what they are offering for the next Diwali.
Key Questions
When was this Diwali shopping roundup published?
Hypebae published it in October 2022, as a guide for Diwali that year. The source does not provide a current update.
What kinds of businesses were included?
The list covered fashion, fragrance, beauty, skincare, haircare and lingerie, as well as brow salons and other personal-care services.
Which brands did the article mention?
Among the names were Ahluwalia, Rastah, Fable & Mane, Inde Wild, Kartik Research, Rahasya Fragrances, Shavata Singh and Blink Brow Bar, along with several others.
Are the products and services still available?
The supplied source does not confirm current availability, prices or service locations. Check each business directly for up-to-date information.
Does the article say gifts are central to Diwali?
No. Hypebae said gift-giving is not typically a major part of the celebration and also pointed to time with loved ones and shared food as ways people mark the festival.
Source: hypebae.com
