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Los Angeles clothing label Lady White Co. has revamped its flagship store in Silver Lake, with architecture firm Width Over Ears designing the new interior. The space displays the brand’s clothing in a spare setting of perforated steel and vintage Dutch furniture; the report does not give an opening date or project cost.
Los Angeles clothing label Lady White Co. has revamped its flagship in the city’s Silver Lake neighborhood, giving its clothing range a gallery-like setting designed by architecture firm Width Over Ears. The redesign gives the brand’s physical store a more deliberate presentation as its offering extends beyond the white T-shirt that helped establish it.
Highsnobiety describes the interior as a mix of perforated steel and vintage Dutch furniture, with the full range arranged in a spare, showroom-like environment. The clothing on display includes cotton-silk outerwear, heavy fleece hoodies and the label’s boxy T-shirts. The report does not provide construction details, a budget or the date the updated store opened.
The project was designed by Width Over Ears (WOE). The firm’s co-founder Justin Coates told Highsnobiety that the design process was intended to match the label’s attention to fit and tailoring. His description frames the space as a considered presentation of the products, rather than a change to the clothing itself.
Highsnobiety presents the renovated shop as a development in Lady White Co.’s retail presence and as an example of fashion stores treating clothing as something to view closely. That broader interpretation belongs to the publication; the available report does not include customer response, sales figures or a statement from the brand about its plans for other stores.
A Store Built Around the Clothing
The redesign gives Lady White Co. a physical setting that supports how the label presents its products: through materials, fit and construction. A gallery-like layout can give customers room to examine garments and compare pieces across a collection, while making the store itself part of the brand’s identity.
For readers following independent fashion labels, the project is a visible marker of the company’s development from a specialist T-shirt maker into a broader clothing brand. The report does not establish how much the new interior will affect business, or whether the approach will be adopted at other locations. Its confirmed significance is narrower: Lady White Co. has invested in a redesigned flagship that presents its expanded range as a unified collection.
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From White Tees to a Full Range
Highsnobiety describes Lady White Co. as a Los Angeles-based brand founded by Phil Proyce around the aim of making a particular kind of white T-shirt. The publication says the label built a following with staple clothing produced within driving distance of its flagship. Those details help explain why the store’s presentation matters: the brand’s identity is closely tied to the feel and construction of everyday garments.
The reported range now reaches beyond tees to include outerwear and fleece. The new store brings those categories together in one interior. Highsnobiety characterizes its look as recalling a 1990s Helmut Lang showroom and a contemporary art space; those are the publication’s comparisons, not a stated design brief from Lady White Co.
“Just as Lady White Company is rigorous in their pursuit of a very particular kind of fit and tailoring, [our] approach to the design for the store was to be as precise and exacting.”
— Justin Coates, WOE co-founder, speaking to Highsnobiety
Project Details Still Undisclosed
The source does not state when the renovated store opened, how much the work cost, or whether the design involved structural changes. It also does not report the brand’s own account of the project, customer reaction or any plans to redesign other locations. Highsnobiety’s description of the store’s broader meaning is editorial interpretation; no sales or business impact is documented.
The Flagship’s Role From Here
The immediate development is the redesigned Silver Lake flagship and its presentation of Lady White Co.’s current range. The source gives no schedule for future store projects or related product releases. Any further developments, including additional locations or measured effects on the business, remain unreported.
Key Questions
What changed at Lady White Co.’s flagship?
The Silver Lake store has a redesigned interior by Width Over Ears, using perforated steel and vintage Dutch furniture to display the label’s clothing.
Where is the store?
The flagship is in Silver Lake, a neighborhood in Los Angeles. The source does not give its street address.
What products are shown in the redesigned store?
Highsnobiety names the brand’s boxy T-shirts, heavy fleece hoodies and cotton-silk outerwear among the items on display.
Who designed the interior?
Width Over Ears designed the store. Co-founder Justin Coates said the team aimed for a precise approach that matched Lady White Co.’s attention to fit and tailoring.
When did the renovated store open?
The source does not provide an opening date.
Source: rss
