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Hypebeast has published the latest installment of a two-part UGG campaign following chef Naz Hassan through a night at his East London restaurant, Ornella. The feature shows his shift routine and the UGG clogs and chukka he wears at work and on his journey home; both styles are available through UGG’s website and its Knightsbridge store.
Hypebeast has published a new feature following London chef Naz Hassan through a night shift at his East London restaurant, Ornella, as part of a two-part UGG campaign. The latest installment tracks his routine from changing into work clogs before service to switching into a chukka for the trip home, and features two styles from UGG’s Fall 2026 offering.
Hassan, who has worked in kitchens in Milan and London, describes changing shoes as a dependable cue that his working night is beginning. In the campaign feature, he puts on chef whites and the UGG Otzo Western Clog before service. The story follows him making risotto and describes how he adjusts to the pace behind the counter.
Hassan says comfort matters because he spends long hours standing. “Having a comfortable pair of shoes is non-negotiable because I’m standing on my feet for 16 hours,” he says in the Hypebeast report. He also calls shoes the one part of his uniform he can personalize, linking the choice to bringing some of himself to work.
At the end of the shift, Hassan changes into the UGG Loften Chukka for the journey home. The report describes it as a lace-up leather shoe with a hard-wearing base and a sheepskin-lined tongue. Hypebeast says both the Otzo Western Clog and Loften Chukka are available on UGG’s website and at the brand’s Knightsbridge, London store.
A Work Routine in the Spotlight
The feature presents Hassan’s shoe change as part of a practical routine that separates the demands of restaurant service from the journey home. His account also points to the physical demands of kitchen work: he says he can spend 16 hours on his feet, making comfort a consideration in his workwear. That is his personal description, not an independently verified account of typical restaurant shifts.
The campaign connects that routine to UGG’s Fall 2026 products, while also giving readers a view of how Hassan thinks about service. He describes a kitchen as a team that needs to work in harmony, rather than as a collection of individual performances. The story’s relevance is therefore both commercial and personal: it promotes specific footwear while using a chef’s working day to show the setting in which he says he wears it.
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From Milan Kitchens to Ornella
Hypebeast’s report says Hassan has spent more than a decade developing his restaurant routine and has worked in kitchens across Milan and London. He is now featured at Ornella, described in the report as his acclaimed neighborhood restaurant in East London. The article does not provide a fuller account of the restaurant’s ownership, opening date or menu beyond mentioning risotto as one of Hassan’s favorite dishes on the menu.
The feature is the second installment of a two-part UGG campaign. According to Hypebeast, the first installment followed stylist Joel Lyall moving through the night. The latest story instead focuses on Hassan’s work behind the counter, his closing routine and a slower morning walk to a local café for coffee and pastry before another day of service.
Hassan says the response of diners is what sustains him through night work. He recalls meals shared at Christmas, Diwali and birthday celebrations, and says he wants customers to enjoy the moment rather than focus on being in a restaurant. These are his reflections as quoted by Hypebeast, rather than a reported assessment of customer experience at Ornella.
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Details Beyond the Campaign
The source report does not specify when the campaign installment was filmed, how long Hassan’s actual shifts typically last, or whether the 16-hour figure describes a usual shift or a particular workday. It also does not provide independent testing or performance comparisons for either shoe; descriptions of comfort and warmth are attributed to Hassan and the campaign’s product information.
Hypebeast says the footwear is available through UGG’s website and Knightsbridge store, but gives no prices, stock levels or information about availability in other locations. The report does not include further details about the first campaign installment or say whether UGG plans additional features beyond the two-part series.
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Where to See the Campaign
The Hypebeast feature invites readers to view the campaign images and follow Hassan from the kitchen in East London to his local café. Readers interested in the products can check UGG’s website or the brand’s Knightsbridge store for current availability. The report does not give a schedule for any further campaign releases, so no additional installment or launch date is confirmed.
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Key Questions
What is the new Hypebeast feature about?
It follows chef Naz Hassan through a night shift at Ornella in East London, including his preparations for service, work in the kitchen and journey home.
Which UGG shoes appear in the feature?
Hassan wears the UGG Otzo Western Clog for service and changes into the UGG Loften Chukka to go home, according to Hypebeast.
Where does Hypebeast say the shoes are available?
The report says both styles can be purchased through UGG’s website and at the UGG Knightsbridge store in London. It does not give prices or current stock information.
What does Hassan say matters during a kitchen shift?
He says comfortable footwear is necessary because he can spend 16 hours standing, and describes coordination among kitchen staff as key to keeping service running smoothly.
Source: rss
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