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Meghan and Malala Yousafzai marked International Day of the Girl with a joint social media post after meeting in London. Meghan said 100% of net proceeds from As Ever jams and teas would go to the Malala Fund; the announcement did not specify the promotion’s duration or expected contribution.
Duchess Meghan said 100% of net proceeds from As Ever jams and teas would go to the Malala Fund, announcing the contribution in a social media post shared with activist and Nobel laureate Malala Yousafzai for International Day of the Girl. The announcement followed a meeting between the two in London and connects Meghan’s consumer brand with a nonprofit focused on girls’ education.
The announcement was made in a post shared by Meghan and Yousafzai, according to Harper’s Bazaar. The pair said the proceeds would support the Malala Fund and its work to provide girls with access to education. The report identifies the products included as As Ever jams and teas and describes the contribution as 100% of net proceeds, rather than 100% of sales revenue.
Harper’s Bazaar reported that the two met at Claridge’s in London earlier in the week. Photographs showed them outside the Mayfair hotel; their later post identified their conversation as a business meeting over afternoon tea. The joint post linked the meeting to International Day of the Girl, observed on October 11, and to the announced support for girls’ education.
The pair wrote: “When we support the girls of today, we empower the women of tomorrow. Access to education is the key to unlocking this.” They also added, “Tea for two has never felt so good.” The comments framed the announcement as support for education, while the report did not provide a projected donation total or information about how the contribution would be distributed.
A Consumer Brand Supports Girls’ Education
The announcement pairs As Ever product proceeds with the Malala Fund’s education work, giving the International Day of the Girl message a fundraising component. It also brings together two prominent public figures whose work and public profiles have included advocacy related to girls and women. The specific contribution will depend on sales and the amount counted as net proceeds, details that have not been provided in the report.
For readers, the distinction between net proceeds and sales revenue matters: the stated commitment does not mean the entire price paid for each product will be donated. Without a published sales figure, calculation method or reporting schedule, it is not possible to estimate the size of the eventual contribution from the announcement alone.
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The October 11 Advocacy Occasion
International Day of the Girl is observed annually on October 11. The source report describes the day as an occasion established to advocate for gender equality and girls’ access to education, healthcare and nutrition. The announcement therefore appeared on a date already associated with calls for action on girls’ rights.
The Malala Fund is the named beneficiary of the proceeds in Meghan’s announcement. The report says the funds are intended to support the organisation’s work on access to free, safe, quality education. The London meeting and the joint post are the confirmed details provided about the collaboration; the source does not describe a broader partnership agreement or additional planned activities.
““When we support the girls of today, we empower the women of tomorrow. Access to education is the key to unlocking this.””
— Meghan and Malala Yousafzai, in a joint social media post, as quoted by Harper’s Bazaar
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Donation Terms Still Undisclosed
The report does not say how long the commitment will run, which sales qualify, or how As Ever calculates net proceeds. It also provides no expected fundraising total, payment timetable or method for publicly reporting the final contribution. Those details are needed to understand the scale and duration of the support.
It is also unclear whether the meeting will lead to further joint projects or whether the announcement is limited to the proceeds commitment. The source reports the pair’s meeting and their shared post but offers no additional details about an agreement between them or the Malala Fund.
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Sales and Donation Reporting
The next relevant information would be details from As Ever or the Malala Fund about the eligible products, campaign period and calculation of net proceeds. A reported contribution total or update from the beneficiary could clarify the financial result of the commitment. The source material does not announce a date for such an update or any further event connected to the meeting.
Until those details are released, the confirmed development is the public pledge itself: Meghan said net proceeds from the named jams and teas would support the Malala Fund. Any estimate of the donation’s value or claims about the campaign’s eventual impact would be premature.
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Key Questions
What did Meghan announce?
She said 100% of net proceeds from As Ever jams and teas would go to the Malala Fund. The report does not state the amount expected to be raised.
Who is the beneficiary?
The named beneficiary is the Malala Fund, which the announcement connected to work supporting girls’ access to education.
When did Meghan and Malala Yousafzai meet?
Harper’s Bazaar reported that they met at Claridge’s in London earlier that week. Their post linked the meeting to International Day of the Girl, observed on October 11.
Does 100% of each product’s price go to the fund?
The announcement refers to 100% of net proceeds, not the full retail price or gross sales. The report does not explain how net proceeds will be calculated.
How long will the proceeds commitment last?
The source does not give a campaign duration or say when donations will be transferred. Those terms remain undisclosed in the reported announcement.
Source: rss
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